At Design Folks, brand identity design starts at R7,000 for a fixed-price Brand Starter package. A fuller Brand System starts from R14,000, and a strategy-led Full Rebrand starts from R25,000. Where a project lands within that range depends on how much of the identity needs to be built, and how much of it already exists.
Brand Starter, R7,000 (fixed). This covers a logo set with primary, secondary and alternate versions, a colour palette and typography, a basic usage guide, and a social media kit. It suits a new business that needs something clean and professional fast, with one concept direction presented.
Brand System, from R14,000. This builds on the Starter tier with a stationery set, a defined set of supporting visual elements, and full brand guidelines covering usage rules and colour specifications. It suits a business that needs consistency across more than just its website, and includes two concept directions to choose between.
Full Rebrand, from R25,000. This is a strategy-led project, not a redesign. It starts with a brand audit and positioning input before any new design work begins, and includes a complete new identity system, stationery, social media kit, brand guidelines and migration guidance for rolling the new identity out. It suits an established business whose current identity has stopped working, rather than one that just needs tidying up.
The starting point is usually whether you are building an identity from nothing, or fixing one that already exists but is not being applied consistently.
A brand-new business with no existing identity to work around usually fits the Brand Starter tier. A business with an identity in place that needs to extend properly into print, stationery and a fuller guideline set usually fits the Brand System tier.
A Full Rebrand is a different situation. It applies when the existing identity is not just incomplete, but actively working against the business, and the direction itself needs to change.
Package prices cover the core identity work, not everything a brand might eventually need. Stationery is not included at the Brand Starter level. Editable source files, such as Adobe Illustrator or Figma files, are not included by default at any tier, since final logos are delivered in SVG, PNG and PDF formats suitable for most professional applications. Printing is not included at any tier either.
Any of these can usually be added as extra scope if a project needs them. It is worth raising this upfront in the brief rather than assuming it is covered.
The prices above are starting points because scope varies. A business asking for a straightforward Brand Starter will land close to R7,000. A business asking for a Brand System with a larger supporting visual set, or additional stationery items beyond the standard set, should expect the quote to reflect that.
The most reliable way to get an accurate number is to describe the actual situation in the brief: what exists already, what needs to change, and where the identity needs to work. From there, a proposal can confirm exact scope and price before anything begins.
For full package detail, see the Brand Identity Design page. If you are still deciding whether you need a logo refresh or a full identity system, Logo vs Brand Identity: What Is the Difference? covers that distinction.
It is a once-off project cost. You pay for the identity system to be built, and once it is delivered and paid for in full, the files belong to you to use as needed. There is no ongoing fee unless you choose to commission further design work later, such as a content design retainer or a future rebrand.
The main factors are how much needs to be built from scratch, how many stationery or supporting items are required, and whether the project includes a brand audit and positioning work, which only applies at the Full Rebrand tier. Editable source files and printing, if needed, are added as extra scope rather than included in the base price.
Send the brief and tell us where the business is at, and we will recommend the right starting point.
